Why
Why the address looks wrong.
People search the mash. A site that only used the plain name would miss them, and they would land on a formation ad instead. The address agrees to meet them at the mash, and the first screen refuses to stay there. That is the whole joke, and it is aimed at the search, not at you.
Behind the address is one practice. The digits under the wordmark are the only number we publish. There is no second brand hiding in the footer and no postal address on these pages. Other sites from the same practice share that phone. You are not forwarded to them.
A short bus you already know is a route you do not have to invent. Owners like a route that is already there. This site is a short route from the mash to the two papers. Then it stops, and it does not sell you a third company on the way.
